L.M. Montgomery Institute. Ryrie-Campbell Collection.
Donor
Donated by Donna Jane Campbell.
Call Number(s)
910 SI BNM 1909
Abstract
This issue of 'The Book News Monthly' contains evidence of the rapid success enjoyed by L.M. Montgomery, and by her publisher, L.C. Page & Co, following the publication of 'Anne of Green Gables' in 1908. Page 14 in the front advertising section -- facing the issue Table of Contents, and so likely one of the most expensive for advertising placement -- contains a half-page ad from L.C. Page proclaiming 'Anne of Green Gables' "Still in the lead" and already on its twelfth printing; the ad also promotes Montgomery's second book, 'Anne of Avonlea' as available on September 1st. Page 19 in the back advertising section includes Anne of Avonlea first in the Wanamaker "New Books List", which was arranged alphabetically by title. This exposure, along with the full page Frontispiece Portrait enclosed with the issue (Special Item: 909 SI LMM BNM 1909), show the significant effort undertaken by Montgomery's publisher to build her profile in the American market.
